Branding | 2024
FURLAH!
Furlah! is a new online pet shop in Singapore. The brief was to handle their brand naming, strategy, brand ideas, and design. We come up with a name that is cheeky and memorable. Inspired by the authenticity of singaporeans culture and also hints their premium positioning, with a nod to the premium brand Furla. More than just a store; their goal is to become a community and a reliable hub for pet owners seeking quality products and educational resources.
Brand Strategist: Sharon Moniaga | Brand Designer: Damian Setiawan
