Matari Advertising as the oldest advertising agency in Indonesia, is more experienced, and understand the local market more than other agencies in the country. To keep their existence, and to keep up with the trends and technology, Matari needed to modernize their visual identity. Using their iconic "M" logo which had been known for years, we develop a new identity that suit today's needs without losing their brand equity. Their color dark blue and orange was lightened to bring up the fresh feeling. The brand name "Matari Advertising" was shortened to "Matari" without the description, which is easier to spell and more versatile for many applications.
Since Matari also running in the creative field, we choose to create an identity that doesn't put a barrier to their imaginations. A dynamic Identity works well with the brand, and it has limitless possibility.
Creative Director: Stefanus Alvie
Designed while at: Redspace Asia
Year: 2014
Status: an unused concept for Matari Advertising rebranding project
