Branding | 2024
MOSS
Moss is an ice cream shop in Jakarta Kelapa gading Area. Rooted in nostalgia, it offers classic flavors with a timeless charm, creating moments worth savoring. More than just ice cream, Moss is about warmth, togetherness, and the little things that make life sweet.
The name Moss stands for Moments of Scoops and Smiles, but it’s also inspired by the adaptability of moss—thriving in clusters, just like friends who come together in different situations. This idea of connection and resilience is reflected in both the brand’s story and its inviting visual identity, which captures the comforting feeling of every scoop.
Brand Strategist: Sharon Moniaga | Brand Designer: Damian Setiawan
