Branding | 2024
MUNO WORKS
Muno is an e-commerce enabler startup focused on supporting Indonesian brands in managing their end-to-end e-commerce business and operations. They aim to develop comprehensive branding, from naming to visual identity, to help them stand out and differentiate themselves from the many other players in Indonesia.
'Muno' is derived from 'Muneo', Korean word for octopus. It symbolizes readiness to assist, mirroring the challenges business owners face in managing product, sales, fulfillment, and marketing. Therefore, Muno serves as an extra helping hand, supporting them to multitask through these business processes.
Brand Strategist: Sharon Moniaga | Brand Designer: Damian Setiawan
We are also exploring the creation of a brand character. This cute little octopus will be present throughout the customer’s brand experience, emphasizing friendliness and ease for clients when using their solution.
